"I Fell in Love With an R&B B*tch"
R&B is in
a great place.
Personally,
I can truly say, that this is the most diverse and widespread R&B has been
in my adult lifetime. Almost, every other week, it feels like there is a new album,
or new artist dropping great, soulful, emotional, thought-provoking and rhythmic
music and carving out their own lane within R&B.
Moreover,
R&B’s growth in recent years is even more exceptional as the genre has
grown, somewhat, void of the overt presence of its most prominent stars. Neither
Beyoncé nor Rihanna have released a solo project since 2016. Bar a few throwaway
tracks spattered about, Frank Ocean has remained his typically silent self. And
although artist such as Trey Songz, Chris Brown, Usher and John Legend, have
continued to release substantial amounts and high quality music, these artist
no longer hold centre court on the charts, Spotify playlists or social media
interactions like they used to.
Furthermore,
even the previous way we used to consume R&B has changed. We are seeing, with
less and less frequency the generic model of new R&B singer x biggest rapper
hit single. Rather the art of R&B has become more organic and inward
looking. Although there does still exist these big generic R&B radio hits
which typically always control airwaves for a season. There has, to my ear,
been a much larger focus on content.
Image doesn’t
win anymore in R&B. You can be quirky, awkward and weird-looking like
Daniel Caesar, because the focus is no longer on the person, but on the sculptures
they craft and the art that they paint. If you have a story to tell, if you
have emotions to let out, and if you know the right words and sounds necessary
to tell this story, you’ll succeed in this R&B. You don’t need to be cocky,
out there or abrasive. You can be recluse, socially awkward and anxious and still
be one of the shining stars of modern day R&B. And I think this quality has
been to the benefit of the art and the R&B landscape. Cause while we have
this newer crop of amazing writers, vocalists and artists growing and developing
both themselves and the genre. Every now and again, the stars and the grown
folk come out and play.
Within the
next few weeks alone, The King of the Fall, also known as, Abel, also known as
The Weeknd will be, seemingly returning to his R&B throne. Very quickly
followed up by PND taking his PARTYMOBILE on the road. And all the while, there
remains the ever looming figure in the distance of that Avon lady finally
feeling good enough to allow us to hear R9. Ultimately, we’re in a space where
R&B is continuing to grow and expand, and similar to hip-hop you no longer
have to listen to, follow or consume one sound and one style of R&B. Rather
you can go fishing and find the sound which works for you, or at least, best fits
your mood at the time. And of course, the classics ain’t going nowhere.
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